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March 2011 - Zipzoom.com is wide open in North America!

If you own or manage a business or are a salesperson selling any products or services, register yourself now at no-charge and you too will soon receive personalized requests 24/7 from consumers who are ready-to-buy what you offer. Congratulations Simcoe County, you will soon be able to ”zipzoom” in your city! We want to welcome our new consumers and vendors who have registered as a zipzoom member at the Home Show!



Article on Trendwatching - June 2011

http://trendwatching.com/briefing/

Surfacing more and more are intention-based websites, where the traditional purchaser/vendor relationship is flipped on its head and sellers bid for consumers' business. Have a look at these recent ‘BIDCONOMY’ initiatives:

Canada based Zipzoom lets buyers announce what they're in the market for, giving sellers a chance to bid for the opportunity to serve them. Personalized quotes are sent directly to the consumer, allowing him or her to pick the best one.


Article in Visionwiz.net - May 9th, 2011

http://visionwiz.net/2011/05/zipzoom-new-way-to-shop-and-bids-for-products-and-services-in-your-area

Zipzoom: New way to shop and bids for products and services in your area

Zipzoom wants what you’re looking for, to find you. No more scanning through endless search page results. No more ruffling through weekly flyers. No more driving all over town hunting for the best deals. With zipzoom, your search is over.

It’s a complete new thinking in searching technology. Think of zipzoom as your own personal shopper. zipzoom works for you 24/7 by finding you ready-to-buy customers in your area looking for exactly what you have to offer. You’ll have greater traffic, higher sales volume and reduced operating costs—not to mention an important edge over your competitors. With zipzoom, your search is over. Because your customers magically find you!

Zipzoom is new way to shop and bids for products and services. Its technology allows you to anonymously request a personalized quote from local businesses registered with zipzoom who sell the product or service you’re looking for. Zipzoom would increase your buying power by gathering all the bids from vendors wanting your business. Their personalized quotes are then sent directly to your inbox or to your cellular phone leaving you the choice to decide which deal is best for you.

Just type in the service or product you’re looking for in their search box. Then write a personalized message in the comments box with any details or requests you may have. And now click the “zipzoom it” button and you’re done!

Zipzoom zips out your request to all the vendors who meet your exact search criteria. Vendors’ responses are sent right to your zipzoom Inbox or cell phone where you can see a list of all the vendors who meet your request. Then you can sort, compare and select the vendors who interest you. Not only that you can also text or email back and forth about pricing, services, availability … whatever you want. Even you can communicate anonymously until you decide to provide your personal information.

Visionwiz’s Views:

This site is scoring on two things. First, it can anonymously send a request (a personalized quote) from local businesses. Second thing is: its personalized shopping. It means that you will get only those shopping or bids info which is suitable to your needs. I guess, it should work.


Article on Springwise.com - May 6th, 2011

http://www.springwise.com/marketing_advertising/zipzoom/

We’ve seen examples of the Intention Economy in the past, and regular readers may remember services such as uShip, which enabled shipping companies to bid on cargoes in need of transportation. Aiming to take the concept to the mainstream, we recently came across Canadian Zipzoom, a site that lets buyers announce what they’re in the market for, giving sellers a chance to bid for the opportunity to serve them.

Now in beta, Zipzoom lets US and Canadian buyers register with the site for free and then anonymously request quotes for a particular product or service. Zipzoom then gathers all bids from participating vendors and sends their personalized quotes directly to the consumer, allowing him or her to pick the best one. The site explains: “No more scanning through endless search page results. No more ruffling through weekly flyers. No more driving all over town hunting for the best deals. With Zipzoom, your search is over.”

Vendors, meanwhile, can receive and read customer requests for free. Only when they respond do they pay a fee of 50 cents per request. In exchange, of course, they get direct access to consumers who have said that they’re ready and willing to make a purchase. How many marketing expenditures can you say that about?


Mashable - Mon March 28, 2011

Mashable is the top source for news in social and digital media, technology and web culture. With more than 40 million monthly page views, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new websites and services, and offering social media resources and guides.

http://mashable.com/2011/03/28/craigslist-missing-features

Our CEO Reg DesRosiers gives his take on the future of online classifieds on Mashable

The Future of Online Classifieds: 5 Ways to Beat Craiglist

Let me be clear: I don’t think Craigslist is going anywhere any time soon. Craig Newmark’s ad-listing service operates in over 700 locales and generates roughly 20 billion page views every month, according to the company fact sheet. Obviously, Craig and his list are doing alright for themselves.

But in comparison to the rest of the web’s social heavyweights, Craigslist hasn’t aged all that well, both in terms of aesthetics and usability. Wired hit on the problem in an August 2009 article that compares the site to other popular job boards: “[A]nother wasteland of hypertext links, one line after another, without recommendations or networking features or even protection against duplicate postings. Subject to a highly unpredictable filtering system that produces daily outrage among people whose help-wanted ads have been removed without explanation, this site not only beats its competitors — Monster, CareerBuilder, Yahoo’s HotJobs — but garners more traffic than all of them combined. Are our standards really so low?”

I wouldn’t go that far, but obviously what we think of as the “Internet” has changed a lot in the last 16 years since Craigslist was first launched. Even if a site looks straight out of 1995, it should incorporate the web values of 2011. Here are the five characteristics that the next ecommerce powerhouse should offer the modern web user

1. It Should Be Personalized

All you need to create an account on many classified ad sites is a working email address. Often, there are no additional information requirements. The result? Many users are anonymous.

There are times when anonymity is beneficial, but looking through online classified ad sites can feel very impersonal, and there is little accountability for the business-customer relationship. This can be a great disadvantage in today’s market.

Users should have the ability to personalize their activities to maximize efficiency. Customizable search options, profile listings based on services or products, and other tools can help make a website feel tailored to personal needs. This not only makes a website more useful, but will also ensure your users return time and time again.

2. It Should Integrate Social Recommendations

What was once used simply for personal communication, social media has become essential for the success of businesses. Those that know how to employ social media to respond to customers in real time, as well as generate new leads, are the ones best equipped to both build and maintain a brand in this new world of ecommerce.

Aside from the use of Twitter and Facebook Fan Pages, an important feature of many user-generated sites is community reviews or rankings. These help people find the most desirable services and encourages businesses to adopt good practices. This also might reduce the risk of scams, schemes, and otherwise unlawful activities which can reflect negatively on the site.

3. Search and Organization Should Be Smarter

Some of today’s largest online classified ad sites’ search abilities are very simple. But with simplicity comes limitations. Searching from Craiglists’ homepage or clicking on any of the categories will yield long lists of every relevant post, starting with the most recent. Then begins the grueling process of looking through hundreds of little blue links to find what you’re actually looking for.

Investing time in developing more subcategories is almost always a good starting point, but I’d also recommend allowing your user to search multiple categories. A cleaner layout would also inevitably lead to better mobile usability.

Businesses working in the ecommerce space must develop forward-thinking search models if they want to be successful in the coming years. For instance, a company might utilize a system that integrates the search process with the contact process. In this way, customers can search for things they need and contact businesses simultaneously. Improving search is the next big obstacle for many online classified ad sites, and it’s only through considerations of such shortcomings that we’ll be able to implement creative and practical solutions.

4. Your Ad Should Not Be a Message in a Bottle

In the Craigslist model, you simply post a listing for a service and hope that someone sees it. You might as well just put a message in a bottle and throw it into the ocean.

That message can become disconnected from the company that posts it, as well as any users who might seek to reply. Sure, you can make and maintain a connection via email, but there are no accountability systems in place within Craigslist to ensure that customer service needs are met. That might be OK for selling an old futon, but when it comes to offering goods or services, or hiring on a regular basis, businesses and consumers are going to need a better infrastructure to ensure their needs are met on both sides of a listing.

5. Filter the Chaos

In its infancy, Craigslist’s fire hose of raw information was manageable. Today’s web is so noisy that many online businesses exist simply to clean up the clutter.

Users need filters to separate the wheat from the chaff. Google’s recent clampdown on content farms is just one example of this. The next ecommerce leader will have to “reverse engineer” the noise of the Internet to deliver the best service possible to both consumers and the businesses that serve them.



press releases

TechVibes Article - Wed March 02, 2011


TechVibes.com zipzoom article (TechVibes.com is Canada’s #1 tech blog) Posted by Liam Britten

http://www.techvibes.com/blog/torontos-zipzoom-makes-local-searches-easier-than-ever-for-consumers-and-businesses-alike-2011-03-02

Calling around, shopping around, comparing prices and services from a multitude of local businesses may be a thing of the past thanks to an innovative new local listing service from Toronto's Zipzoom.

zipzoom allows you to be very specific with your searches. Instead of just plugging “flowers” into Google, zipzoom allows users to enter a query more like, “How much will it cost to get a dozen roses delivered to this address?” Once you’ve made that specific query, businesses who have signed up for zipzoom will receive it, and can send you messages back with estimates. The messages aren’t automated; they’re sent by a real employee of that business. With one message, you can reach a representative from every business in you town – provided they’re signed up for a free zipzoom account. Users can limit searches to only businesses with certain suburbs or communities within a town to find a business that’s close enough for their needs. The only limitation on zipzoom results is the number of businesses in your community and how fast they are at responding to queries.

Another benefit to zipzoom is that you always remain anonymous. zipzoom never gives your personal info to their partner businesses; they leave it up to your discretion as to when and what you tell them.

zipzoom also has real benefits to businesses that sign up as clients. Not only is the service free, but it allows customers to find you. It’s about as easy a marketing plan as you can find.

Right now, zipzoom is in beta, and Barrie, Ontario is the destination it’s being tested in. Stay tuned for further developments, including when the national launch goes ahead.


zipzoom Marketwire Press Release

http://www.marketwire.com/press-release/zipzoomcom-Worlwide-Introduction-Barrie-Ontario-Simcoe-County-Residents-Now-Directly-1405273.htm

Mar 03, 2011 07:00 ET

zipzoom.com Worldwide Introduction in Barrie, Ontario; Simcoe County Residents Now Directly Connected With Relevant Businesses, Service Providers, Salespeople

Weekly Giveaways Also Featured on zipzoom's Social Media Networks


TORONTO--(Marketwire - March 3, 2011) - zipzoom (www.zipzoom.com), a brand new patent-pending anonymous communication technology (created in Canada) changing the way consumers and businesses find each other, announced its launch today in Simcoe County. zipzoom chose Barrie, Ontario because it is one of the fastest growing cities in North America.

"A dynamic, friendly and booming community like Barrie is the perfect place to launch this revolutionary service," said Reg DesRosiers, the founder of zipzoom.com. "We offer residents the ability to make quick, informed decisions about any products or services they need, while also providing new streams of customers to Barrie's local businesses and salespeople."

zipzoom.com recently launched a beta version of its site, which acts like a personal shopper for overwhelmed consumers. zipzoom.com-registered consumers just make an anonymous personal inquiry and zipzoom immediately, through its exclusive communication platform, sends the inquiry to all relevant contacts and businesses using a brilliantly designed product keyword search association, saving time, money and effort. Businesses and salespeople also benefit by having direct access to "ready-to-buy" customers 24/7 without increasing their advertising costs. zipzoom is free of charge to register for consumers, businesses, service providers and salespeople. zipzoom finally answers the question consumers ask themselves every day: "How can I find the best deal, person or business to work with?" On the vendor side: "How do I consistently find 'ready-to-buy' customers?"

In addition, zipzoom is offering weekly giveaways via their social media networks on Twitter and Facebook, where randomly chosen registered vendors will receive a no-charge lifetime membership subscription.

• Twitter: zipzoom

• Facebook: www.facebook.com/zipzoom

For more information, please visit www.zipzoom.com

About zipzoom

zipzoom was created in 2007 by Mississauga resident Reg DesRosiers as a way to eliminate the cumbersome search process when buying products or service. After registering on the site at no charge, zipzoom users can submit a single anonymous query regarding a desired product or service (like a nanny, plumber, home theater or a realtor, etc.), and will receive bids or responses from interested businesses and salespeople through zipzoom's innovative communication platform. zipzoom is a privately held company and is headquartered in Ontario, Canada.



Our March 03, 2011 zipzoom Press Release was published in all the following 215 publications:


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